Crab Shack Brand Identity Redesign

For an assignment I had to do a total redesign of the Crab Shack restaurant on Tybee island. I want to get proper photos of the prints taken before I put it up on my personal site, but here's the raw images for everything in the meantime:

Logo

They didn't have much of a cohesive logo before, but they did have this strange mascot character that was featured on T-shirts, billboards, and other commercial items.

Before:

After:

Coasters

Before:

After:

T-Shirts

Before:

After:

Hot Sauce Bottles

Before:

After:

Menu:

Before:

After: